Keynote Lecturer: João César das Neves
Business ethics is today an indispensable trait of any contemporary firm. But this vulgarization has, as expected, signified a reduction in value. Does the enormous activity related to social responsibility in modern business marked a real improvement in the ethical attitude of managers? Does it imply, at least, any noteworthy gain in the moral credibility of companies? How can the contemporaneous enterprise, at the cutting edge of progress, get in touch with one of the oldest and most determinant characteristics of the human behaviour?